Max Mara’s new spring collection of 2023 reflects the style of the French Rivièra in the 1920s. Building further on their recent appearance in the Milan Fashion Week, the Italian house created some amazing in-store experiences around Belgium.

At Krypton Creed, we were glad to help create this Roaring 20’s experience, serving old school cocktails like the Old Fashioned and the White Lady to their customers.

Combining vintage martini glasses with a live band covering Sinatra songs, customers got absorbed in what could have been a party the great Gatsby organized himself.

It was our pleasure to help this amazing brand enhance their customer journey in Brussels, Gent and Knokke.

See you next year!